by anottingham | Nov 11, 2015 | Advertising
Attention Local Businesses: Facebook Launches New Marketing Tools In the past three months, Facebook has unveiled a number of new tools and system-wide updates designed to make the platform more responsive to the marketing needs of local businesses. If your business...
by anottingham | Nov 5, 2015 | Advertising
Tell the Story: Four Tips for Successful Content Marketing According to the Content Marketing Institute (CMI), our economy crossed an important threshold in 2015. For the first time, “promoted posts, social ads and search engine marketing (SEM) overtook print/other...
by anottingham | Oct 7, 2015 | Advertising
Heads Up, Local Businesses: Social Commerce is on the Rise Major retailers and small businesses alike understand that a strong social media presence is an investment. Cultivating positive buzz and getting out ahead of trends through shares and likes used to be enough,...
by anottingham | Sep 17, 2015 | Advertising
How To Optimize Your Brand’s Community Management Efforts People have a lot of interests nowadays. The only thing they enjoy more than partaking in their personal interests is talking about said interests with like-minded individuals. For the first time ever,...
by anottingham | Sep 3, 2015 | Advertising
Google Plus: Opportunities Within An Evolving Platform This post is an update to our August 11 post titled, “Why your business needs to be active on Google Plus.“ When Google implemented changes to Google+ earlier this year, many observers and insiders...
by anottingham | Sep 1, 2015 | Advertising
Strategizing For A Successful Social Media Promotion In an economy of likes and shares, opportunities to turn attention into action can prove scarce. Social media promotions can be a great tool for capturing audiences and converting browsers into customers. But don’t...
by anottingham | Aug 24, 2015 | Advertising
Dallas Innovators Within the On-Demand Economy The character Veruca Salt in Willy Wonka and the Chocolate Factory was famous for repeatedly saying, “I want it, and I want it now!” While society is not as bratty as Veruca, we are conditioned to expect most anything we...
by anottingham | Aug 13, 2015 | Advertising
What Dallas Retailers Need To Know About Beacons As a retail owner, you should be interested in anything that promotes your store and its offerings to the greatest number of people. Like a lighthouse, you want marketing that will act as a beacon, attracting customers...
by anottingham | Aug 11, 2015 | Advertising
Why Your Business Needs To Be Active On Google+ There are tangible, er, pluses to having your business active on Google+. If you’re looking for greater exposure for your company and to actively engage with your customers—and who wouldn’t—then having a Google+ account...
by anottingham | Jul 30, 2015 | Advertising
Online Strategies to Support Your Offline Marketing Efforts Do you know how your online advertising dollars are supporting your offline marketing efforts? In this digital-centric day and age, it’s important for marketers to be aware of creating a consistent,...
