FURNITURE WEEK 2016
With 15 percent of furniture purchases occurring in February and 11 percent in March, Q1 is a key period to sell major items, make a positive impression with service, gather contact information and establish new relationships.
The home furnishings market is highly competitive. How can we engage with North Texans so that Q1 is even bigger for our furniture clients?
From the popular Restaurant Week and Spa Week to Partners Card week and Tax-Free Weekend (an 8%-off sale that floods the malls), we know one thing about North Texans: They just need an event to give them a reason to go shopping.
We invented Dallas Furniture Week to be that next excuse to go make some purchases. The inaugural Dallas Furniture Week was a Q1 event that not only shared home furnishing information through the power of The Dallas Morning News and dallasnews.com, but was also a rally for North Texans to visit participating local home products retailers.
An interactive digital site created by The Agency, housed on dallasnews.com, shared content that our target audience craves, with topics ranging from the pros and cons of choosing domestic vs. overseas imports to strategic choices in purchasing children’s furniture.
Additionally, the Agency created a stunning print edition that was delivered to The Dallas Morning News, briefing and Al Día subscribers.
Like the site, the print special section provided content about furniture companies serving Dallas and shared deals and opportunities through strategic ad placement.
DMNmedia promoted Furniture Week to consumers with Connect digital, house print and a social marketing campaign (powered by energetic support and sharing from DMNmedia employees).
Sponsors Ashley Homestore, Freed’s Furniture, Furniture One, Village Funiture, BOVA, The Leather Sofa Company and Nebraska Furniture Mart knew that DMNmedia was there for them at an important time of year and were able to get their message to a highly engaged audience.