Social media is a major part of our daily lives. It’s a place we can go to communicate, check out the news, and even shop. This makes social media a great place for anyone in the real estate industry.
Whether you are a real estate agent, home builder, or a living/retirement facility, social media marketing can work for your business. But the key to social media success is knowing how to use it to target your specific audience.
If you’re looking for ways to keep your business social media savvy in the competitive real estate sector, add these tips to your bag of tricks.
Social media is fast-paced. In a second your social post may be at the top of your followers feed and then quickly disappear in the next second. To prevent this from happening, use hashtags.
Hashtags help keep your posts relevant because they link them to a “bigger picture”. For instance, if you own or operate a senior living facility, use a mix of hashtags like your facility’s name and another that is trending or popular.
Take a look at the example below:
Image Credit: Insignia Senior Living Facility
In this post published by a senior living facility on Facebook, the brand used their business name as a hashtag as well as the hashtag #WatchMeDance. In this post, they were able to showcase their residents having fun and position the facility as a great place to live. Since the hashtag helped link it to other posts containing similar interests, the post gained greater visibility and eventually went viral.
Make Images Your New Best Friend
When you’re in the business of appealing to potential residents or homebuyers, your social images need to be stellar. Think of your written content as the ice cream and your pictures as the cherry on top.
Facebook posts with images see 2.3X more engagement while Tweets with images receive 150% more retweets than those without images. So whether it’s behind the scene photos of your team working or photos of your customers, it is a must to use photos in your social posts to garner engagement.
Image Credit: David Wilkes Builders
Also, remember to get creative and make sure the images you use are accurate and high resolution.
Oh, and don’t forget those hashtags.
Create Special Contests
If you want to bring in likes and shares, a social contest is a great way to do it. Plus they are pretty simple to execute. Simply make the guidelines, pick your prize(s), create a shareable image, choose a unique hashtag and get to promoting.
In this example, the residential complex hosted a Halloween pet costume contest.
Image Credit: Gable Residents
Image Credit: Gable Residents
They asked their residents to post their pets in costumes using a unique hashtag for a chance to win $250. The contest accumulated over 100 posts and helped make the contest a success.
If you’re not cross-posting your social media content, you’re doing yourself a disservice.
Since each social media platform attracts different demographics, you have a better chance of reaching a greater number of potential customers by cross-posting.
According to the Pew Research Center, recent demographics for the top five social media platforms are as follows:
- The majority of Facebook users are women between the ages of 18-49.
- The majority of Instagram users are women between the ages of 18-29.
- The majority of Twitter users are men and women between the ages of 18-29.
- The majority of LinkedIn users are men between the ages of 30-49.
- The majority of Pinterest users are women between the ages of 18-49.
Luckily, nearly every social media platform realizes the significance. Nearly every platform has made it easier for cross-posting with social tab integrations and cross-posting options, so take advantage of them.
In today’s digitally-crazed world, social media needs to be an integral part of any business operating in the real estate sector.
Now that you have these easy tips, it’s your time to go out and conquer the social-sphere.