Facebook Live’s popularity has taken off ever since being fully-launched in 2016. According to Facebook, video content is viewed on the site more than 8 billion times per day.
Since video is so popular, Facebook gives priority to live videos in the news feed. If your business isn’t using Facebook Live yet, then you’re already behind the times.
Any size business, large or small, can use Facebook Live to connect with their audience and increase engagement. So how can a business like yours make use of Facebook Live’s enormous marketing potential? Here are 5 easy ways to use Facebook Live for your business:
Reveal Your New Product
Revealing your new product via Facebook Live gives your audience an exciting and exclusive experience. During the stream, show off the new product, what it can do, and how it’s going to benefit the lives of your customers. You can also host a short Q&A session at the end to ask for feedback of your new product.
If you use this tactic, consider providing a link during or after your video to take pre-orders and capitalize on the excitement from your customers.
Give a Behind-the-Scenes Look at Your Business
You can use Facebook Live to give your followers a look into how your business operates. People love watching things that are typically off-limits. Share how you create a product, how you perform a service, how the team works and relaxes, etc. When you give customers a behind-the-scenes look into your business they will have a stronger connection with your brand.
Conduct Live Interviews or Q&A Sessions
Live interviews tend to appear more authentic which is why it’s appealing to Facebook users. You can interview your employees, clients, or important people in your industry. You’ll generate significant engagement when the interview topic aligns to what your target audience wants to hear.
Beyond interviews, you can also use the live video to hold question and answer sessions. During these sessions, you actively encourage viewers to submit their questions in the comments. Then you answer them live. This is a great way to gain a deeper understanding of your target audience and address their concerns in real-time.
Give Live Customer Service
If you have customers encountering an issue, you can reach them with Facebook Live to help resolve their issue quickly. This provides customer service to a widespread group of people at once.
Facebook Live is also a great opportunity to provide education about your products and services. You can offer quick tips and advice that will help your customers get the most out of your products and services. For example, a musical instrument store can do a series of live videos where they offer tips on how to master various instruments.
Live Stream Events
Does your business host or visit conferences, trade shows, or some other events that your audience would love to get a glimpse of? If so, share it on Facebook Live. Chances are you may have plenty of followers who want to attend the event but are unable to.
Be sure to engage your audience while you’re live-streaming. Give them a tour of the event venue, showcase keynote speakers, talk your audience through every bit of it and respond to comments that are sent your way.
With people spending 3 times longer watching live video than regular video, it’s clear that live video is a great strategy for generating engagement such as likes, shares, comments, and clicks to your website. Use these 5 easy tactics so your business can “go live” on Facebook today 🙂
How is your business currently using Facebook Live? Let us know in the comments below.
Does your business need help marketing on Facebook? We can help. Our expert social media team is experienced, knowledgeable, and flexible. We know exactly what it takes to create an online buzz, and ultimately a loyal following of customers, by reaching your audience with a systematic social media strategy. Contact DMNmedia to get started today.