Finding solutions that differentiate your business from similar businesses is imperative today. This is especially true since e-commerce has made it easy for consumers to find multiple companies, conduct research on each then choose who they purchase from. So, how do you attempt to make your business stand out in a crowded market? Here are a few tips to help:
Focus on Your Strengths
When trying to stand out, it’s imperative that you know your strengths and play on them.
To figure out your digital strengths, try monitoring your website data with a tool like Google Analytics. This allows you to see what is driving in traffic to your website helping with conversions. Once you know this information, you can focus more on your strengths. For instance, if you notice that your website traffic is coming from mostly social, do more social media-focused content. If it is evident that your business blog is something that keeps people coming back to your site, try blogging more often. If a particular product or service is your bread and butter, be sure to focus a little more on marketing it.
By honing in on what’s working for you in real-time, you continue to build momentum and have a better chance at getting noticed.
Know Your Competition
To stand out, you also need to know what you’re up against. This requires you to get familiar with your competitors and their tactics.
- How many businesses near you sell a similar product or service as yours?
- Do they have an online presence?
- What is the difference between your company and the one that is showing in the search engines?
- What are these companies doing differently than you that are seemingly working?
Answering these questions can help you analyze your tactics and make the necessary changes to help your business shine.
In business, building relationships is very important. Often times, it can be the difference between having one-time shoppers or loyal customers. And today, with email and social media it’s easier than ever to build relationships.
A great way to build relationships with your customers is with engaging marketing emails. Sending emails to your customers that are interesting and have personalization allows you to communicate with them on a consistent basis.
Another way to build relationships is to offer special discounts or rewards. Everyone loves a discount so offering an incentive will definitely help grow relationships and keep customers coming back to your business for more.
Knowledge is power. While this is cliché, it is true and means that you need to stay-up-to date.
Businesses, marketing strategies, and consumers are always evolving. To adapt and grow with them, you have to stay abreast of the many changes. Subscribing to publications and business blogs –like this one– can help you do just that.
Crowds are no fun. This even truer when you’re expected to stand out in one.
To avoid getting lost in the saturated market, use these tips to ensure your business shines and doesn’t blend in with the crowd.